Death is finally coming out of the closet and many practitioners are busy helping people navigate end of life issues. My mission is a little different, I’m interested in engaging people long before end of life. Because honestly, the end is a terrible time to make clear headed and wise decisions - the stakes are too high and the emotions too deep. Instead, according to anyone who really knows, the end is best spent on being rather than doing. The biggest deathbed regret - I was so busy doing, I never really got to be with my family, with my passions, with my self. The number one deathbed question? Did I love well and was I loved well? It’s fascinating the paral- lels between deathbed presence and the state of mind so many look for on the self help path. What if we didn’t wait until it was too late, and then hurriedly try to make up for years of dysfunction in one hospital room visit? What if we got present to the reality that if you’re living, you’re dying. It’s shocking what a sur- prise that is to much of our population. The gift of illness, many say, is it wakes us up to the limited nature of life; and knowing that limit makes it all richer, deeper, better. But just by being human, we can all have this gift. My work is to give peo- ple the opportunity to wake up without having to wait for illness or loss to come along. How to do that? Certainly not by handing out a trifold brochure. Our con- flict with reality runs deep and it’s constantly enforced by the shiny promises of the anti-aging marketplace. As if a $150 jar of face cream could stave off the end. We want to believe.
How to compete? Market life better. Real life. Bring together those who know what to say with those who know best how to say it and have it be heard - strange bedfellows collaborating. That’s my job.